This social media strategy and design was developed in October 2019 - 2021 during my position as an Alumni Communication Staff at BINUS University.
ARO's social media presence is crucial.
Upon graduating, alumni may not know who to contact for university related information.
These information may be as simple as joining an alumni community, to emergencies such as losing or damaging their degree certificate.
With a national and international community of alumni, a global connection is necessary.
Using social media to reach them is both effective and efficient.
Hence, a goal was developed:
Improve social media presence to increase reach and engagement.
Enhance awareness for alumni regarding ARO's presence so they know who to approach for alumni related queries and information.
Identifying the problem:
ARO didn't have a specific image or representation as to who they are and what they do.
Their instagram has shared very little about the range of services they offer, resulting with little to no reach.
Based on the content analysis, the following solutions were created:
After applying these solutions, the results showed positive improvements:
An active and reliable social media presence is important in reaching a global community.
With an improved social media presence, BINUS ARO can continue their mission in delivering the best services for alumni. Doing so with a friendlier, fun and approachable personality.
